SXSW Festival uses Bittorent to promote bands

Url: http://www.wired.com/news/digiwood/0,1412,66819,00.html

Perhaps a glimpse of the future by looking at the present. South By Southwest has decided to promote the bands at the festival by compiling over 750 sonds in one 2.6 gb.

I believe this is another step towards a music ecosystem where more musicians make some money instead of a few musicians making a lot of money. Most of the musicians in the SXSW festival agreed to contribute a song (758 of 1350 bands offered a mp3). It's a lot easier to promote your band this way than trying to get a contract with a label and played on a Clear Channel station (IMHO).

I could be wrong. It wouldn't be ther first time.